Substantial increase ASR health insurance contracts
ASR has gained 110,000 new health insurance contracts in the last few months. There was substantial interest in newcomer Ditzo, especially. According to Petra van Holst-Wormser, director of health insurance at ASR, the increase is due to the quality of products and the excellent marketing campaign. There is also a strong increase in the tied agent portfolio.
The last few months the number of ASR health insurance contracts rose from 174,000 last year to 284,000 this year. The 64% increase is remarkable. According to a recent publication by Zorgverzekeraars Nederland (Dutch Association of Healthcare Insurers) just 5.6% of insured switched health insurance providers this year.
Ditzo gained many new customers with the new online health insurance package. The Ditzo advertising campaign with John de Wolf was a Youtube and Twitter hit. The campaign centres on ex-Feyenoord player John de Wolf protesting against being given a hospital room with a view of the Amsterdam ArenA, the home base of rival football club Ajax. Health insurance comparison website Verzekeringssite.nl named the Ditzo health insurance policy 'Best Newcomer'.
Freedom of choice
Petra van Holst-Wormser: 'I am proud that we have increased our market share in this competitive market. With the Ditzo and De Amersfoortse brands we give customers the freedom of choice. We offer the right products at a competitive price, which is obviously appreciated.'
With Ditzo, customers can choose online from a basic health insurance policy - with the freedom to choose their hospital or medical specialist - and supplementary contracts ZorgGoed, ZorgBeter and ZorgBest. Additionally, Ditzo offers a unique subscription for lenses and glasses. De Amersfoortse offers a wide selection of coverage. Customers insured at De Amersfoortse can also use the Wildcard to claim an additional allowance of 250 euro. ASR bears the risks for both the Ditzo and De Amersfoortse health insurance policies.