Peter Hoitinga new director of Ditzo
Peter Hoitinga will take over Ronald van Lier's duties as general manager. Peter was involved with Ditzo from the start as interim marketing manager. Executive Board member Roeland Van Vledder: 'Because Peter was involved when Ditzo was founded, he knows Ditzo like no other. I'm convinced that in his new position he will continue to work on Ditzo's success with the same energy and dedication. I wish him every success and joy in his new position.'
Commercial director Peter Hoitinga (37) will be appointed general manager of Ditzo as of 1 December.
Ditzo's current general manager Van Lier has chosen to switch to another company. Van Vledder clarifies: 'After working in several positions at ASR Ronald has poured all his efforts and energy into the introduction and development of Ditzo. With his team he has successfully brought Ditzo to market and made sure that we offer an attractive proposal to customers also via the direct channel. I'm sorry that Ronald will be leaving us, but also wish him every joy and success in his new job.'
Ditzo has been operating on the insurance market as a direct writer since 2007. Primarily due to striking advertising campaigns Ditzo's aided brand awareness amongst consumers is around 90 percent.