Peter Hoitinga (Ditzo) decides on new challenge


​As of 1 July Peter Hoitinga will be leaving Ditzo. He has decided to continue his career outside of ASR Nederland to become managing director of add agency BeyenMeyer.

​Peter Hoitinga: 'The last four and a half years I have worked with dedication for Ditzo and put a successful and appreciated brand in the market. Lately I have realized that my heart belongs to innovation in marketing and being involved in new brands and initiatives. In my new role I can fully achieve that ambition.'

Roeland van Vledder, member of the ASR Nederland Executive Board: 'I am sorry to see Peter go, but I respect his decision. Peter was involved with Ditzo from the start and is to a great extent responsible for its success. For that we are thankful to him.'

A suitable successor for Peter at Ditzo is currently being considered.